Bangkok Post – TikTok hints at challenge to YouTube

TikTok wants to leverage its 3 million content creators and 2.4 million sellers to help foster Thailand’s creative industry while it prepares to compete with YouTube.

According to Digital Advertising Association (Thailand), TikTok has 49 million users in Thailand.

The company said earlier it is in the process of establishing a local TikTokShop office in Thailand, aiming to do so this year.

TikTok Technologies Ltd is registered in Thailand and mainly operates as a digital marketing and creator business. It was upgraded from a representative office to a permanent office.

According to the Creative Economy Agency, in 2021 Thailand’s creative industry tallied a value of 1.1 trillion baht, accounting for 6.81% of the country’s GDP. The number of people engaged in the creative sector surged to 963,549 in 2022, underscoring its growing impact on the nation’s economy, noted…