Aurora, the country’s largest gold and jewellery retailer, plans to raise its registered capital by an additional 200 million baht to meet the regulator’s requirement for a minimum of 300 million baht to list on the Stock Exchange of Thailand.
The proceeds from the listing will be used to expand its business.
Bandid Kunaruangroj, vice-president of marketing at Aurora, said the company plans to expand to 500 branches nationwide by 2024, in addition to boosting online marketing channels and adding a new business line called “Khong Kwan” gold and jewellery retail gift shops that is market testing at two branches.
Mr Bandid said the branch expansion is necessary because mass consumers are familiar with…
