Apple’s sweet surprise: iPhone 15 lineup set to juice up Thailand’s smartphone sales

Apple Inc’s new line of iPhone 15 models is set to boost Thailand’s smartphone sales in the fourth quarter, say industry analysts and a mobile phone distributor. In the premium smartphone market in Thailand, Apple and Samsung devices continue to reign.

Apple debuted the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max on Tuesday. Thai consumers will be among the first to access these models, with preorders opening tomorrow and widespread availability from September 22. The iPhone15 Pro Max starts at 48,900 baht and the 15 Pro is priced at 41,900 baht, as per Apple Store Thailand’s website.

Apirat Ratanavichit, a market analyst at IDC Thailand, believes that the iPhone 15 series will contribute to market growth due to its strong appeal to Thai consumers and high-end users. These users are likely to be drawn to the titanium build of the iPhone 15 Pro…