Back in June 2020, Apple announced changes to IDFA (Identifier for Advertisers).
This will affect the personalized advertising of major platforms such as Facebook, Google and apps that rely on advertising revenue.
Today, Apple released iOS 14.5, iPadOS 14.5 and tvOS 14.5 updates, resulting in all applications going through the system. App Tracking Transparency (ATT) Or requiring device user permission to track or identify advertisements. Which, if the user does not allow Platforms or apps will no longer be able to shoot accurate targeted ads.
Facebook founder Mark Zuckerberg commented that Apple’s policy is hurting small businesses because Personalized Advertising is essential to helping small businesses reach their customers, generate revenue and grow their business.
However, Apple claims that the company wants to be more transparent to users of the device. The system was created to maintain data privacy and prevent users’ digital information from being misused. Users should have the right to decide whether to consent to their data collection for advertising purposes. Or not allowed
In which direction will the impact of the policy be? Must continue to follow But if a large number of device users don’t allow apps to collect data, the advertising and marketing industry may have a big adjustment.
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