China’s premier sportswear label Anta inaugurated a shop in Bangkok, marking its ambitious expansion in the Asia-Pacific region. Gavin Lum, Anta’s regional brand marketing director for Southeast Asia, revealed the new store during a recent Thailand visit.
The Anta Sportswear store, occupying a 230 square metre area on CentralWorld’s third floor, kicked off operations on October 31. It caters to sports aficionados, athletes, and those on the lookout for superior sportswear and equipment.
Gavin explained that Anta’s launch in Thailand epitomises the company’s strategy to strengthen its foothold in Southeast Asia. Boasting a lively sports and street culture, Thailand also presents an attractive retail landscape.
Previously, Anta’s growing customer base could only purchase items online. The Thailand Anta Sportswear store now provides a platform for direct…
