Since 2013, Chopard has embraced Chinese culture and astrology in the designs of timepieces that auspiciously celebrate the Lunar New Year.
The totem animal, representing each year of the 12-year cycle, has taken turns in starring in an L.U.C timepiece, named after Louis-Ulysse Chopard, who founded the company in 1860.
Its trademark, The Artisan of Emotions Since 1860, emphasises the passionate craftsmanship embodied in the watchmaking, which is now carried out at its production sites in Geneva and Fleurier in Switzerland.
Chopard returned to its watchmaking roots in 1996, when the manufacture was established to develop and produce movements for the L.U.C collections.
The Swiss…
