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Monday, May 6, 2024

AI Will Define Google’s Future. For Now, It’s a Management Challenge.

Sundar Pichai, CEO of Alphabet Inc, has spoken of the enormous promise of artificial intelligence as well as its potential negative consequences. (Photo: Reuters)

Alphabet Inc. chief executive Sundar Pichai has bet big on artificial intelligence as central to the company’s future, investing billions of dollars to embed the technology in the conglomerate’s disparate divisions. Now, it is one of his trickiest management challenges.

Over the past 18 months, Google’s parent has waded through one controversy after another involving its top researchers and executives in the field.

In the most high-profile incident, last month Google parted ways with a prominent AI researcher, Timnit Gebru, after she turned in studies critical of the company’s approach to AI and complained to colleagues about its diversity…

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