The launch of Samsung’s flagship S23 smartphone lineup is expected to fit well with the “premiumisation” trend seen across the global smartphone markets while receiving a boost from financing and trade-in programmes, according to industry analysts.
Samsung Electronics unveiled its flagship S23 smartphone series in San Francisco on Wednesday, comprising the Galaxy S23 and two higher-specification versions — S23 Plus and S23 Ultra.
The series uses Qualcomm Inc’s Snapdragon 8 Gen 2 mobile processor while the S23 Ultra model uses powerful a 200-megapixel camara sensor, which Samsung says can capture key moments with sharp precision.
The Galaxy S23, S23 Plus and S23 Ultra have starting prices…
