Event organiser Informa Markets Thailand plans to host more exhibitions to combat rising operational costs and maximise its revenue, as demand for face-to-face meetings recovers following the pandemic.
“The pandemic proved that face-to-face meetings are more effective for business,” said Sanchai Noombunnam, the company’s country general manager.
This year the company expects to host 16 exhibitions, up from 14 in 2022 and 9-10 events per year prior to the pandemic, said Mr Sanchai.
Informa Markets Thailand, which focuses on international exhibitions for business-to-business meetings in Thailand, is part of Informa Plc, which is listed on the London Stock Exchange.
In 2022 the company earned 640 million baht in revenue, or 70% of the 2019 total, Mr Sanchai said. Informa expects 900 million baht in revenue this year, or 90% of the 2019 total, driven by new…
