AirAsia Digital is adding a ridesharing service to its AirAsia superapp with the launch this week of AirAsia Ride in Malaysia.
With its launching, AirAsia Ride will give Malaysians another ridehailing option besides Grab, the Singaporean-headquartered superapp with a stronghold in Southeast Asia and Malaysia. Plans are in the works to expand AirAsia Ride’s reach to Thailand soon after AirAsia Digital bought supeapp Gojek’s Thailand operations in July.
As a new entrant in the ridehailing market, will AirAsia Ride give Grab and other superapps a run for their money in the region?
“This isn’t a zero sum game,” said AirAsia Group CEO Tony Fernandes during a press briefing.
He said that AirAsia Ride’s strength is at airports, in the tourism market, and with people who like AirAsia’s ecosystem and will begin using them.
AirAsia Ride is not only about moving people…
