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Friday, December 2, 2022

Japan launches campaign to woo visitors

Visitors stroll Nakamise street in Tokyo, Japan. ISSEI KATO

Japan National Tourism Organization (JNTO) and All Nippon Airways (ANA) recently launched the “Beyond #MissingJapan” campaign following the reopening of Japan to international travellers.

The campaign was inspired by social media posts of people missing Japan as a result of the pandemic and a strong sense of eagerness amongst ANA’s crew to welcome visitors back to Japan. The end goal of the campaign is to excite travellers ahead of their next trip to Japan and give them an insider’s head start with planning.

The Beyond #MissingJapan campaign shares some must-visit hidden gems for both first-time visitors and seasoned visitors, through the lenses of seven…

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