Accenture Song prepares to acquire Rabbit’s Tale, leveraging creative strength and DCX

Accenture Song is a subsidiary company under the company Accenture And it is a creative business driven by technology, whether it is offering innovative products and services, marketing services such as advertising, and digital commerce systems. It is also a source of data to accelerate growth and reach customers.

Accenture Song currently has 120 operations around the world, and today it has decided to prepare for the acquisition. Rabbit’s Tale Thai national agency This is considered the third opening of the business in Southeast Asia. After acquiring Romp and Entropia in order to better meet the needs of customers and businesses to enhance creative capabilities. Effective branding strategies and Data-driven Experiences

Rabbit’s Tale is an agency ranked among the top 3 agencies of the year 2022 at the Adman Awards, along with a portfolio of large brands covering almost every product group, whether it be Honda motorcycles, CP Group, Yinomoto, Doi Kham, GQ Apparel, Electrolux, Neo Corporate and Siam Commercial Bank.

This acquisition It will help the business keep up with the times.The increase in expensesdigital advertising to createto be different and stand outbrand, ready to draw customers closer to youThailand is one of Accenture’s three key markets in Asia Pacific. It is a market that will see digital advertising spending increase 9.12% from 2021 to $3.6 billion in 2022.

Mr. Thomas Muritzen, Regional Director for Southeast AsiaAccenture Song said:

“The expectations of both administratorsConsumers and employees have completely changed.Therefore, businesses must seek partners who haveReadiness in terms of size andSkills for creating participationand different relationshipsand full of power, which Rabbit’s Tale will be an important weapon. To enhance the potential of Accenture Song in the region bring about successin marketing and business strategy”

Mr. Sunat Thanasarnaksorn, Chief Executive Officer of Rabbits Tel Company Limited, added that

“Combining innovative ideas with cutting-edge technology To help solve problems for customers It has always been our aspiration. The company is excited about this new chapter in its growth with Accenture Song, which is an industry leader in creativity. Along with having information and technology to support it. and play a role in helping businesses in various industries raise the level and set new standards.”

Accenture has not disclosed terms of the transaction, and the completion of the acquisition depends on closing conditions.Act as agreed upon