Ministry of Industry or MIND Encourage entrepreneurs to adapt 6 Megatrends to create business opportunities Ready to aim to adjust the production structure to an innovation-based economy under the concept of “Industry 4.0” driven by knowledge and advanced technology. Be creative and innovative that will increase the value of the product and environmentally friendly To develop Thai industry to be ready to move forward steadily and sustainably
Mr. Suriya Juangroongruangkit Minister of Industry or MIND revealing 6 megatrends that will To play a role in business operations in the next 3 years, entrepreneurs should develop products and services in line with Megatrends and changing consumer behavior To create business growth opportunities, which are divided into 3 approaches, the first approach is 2 trends that need to be accelerated namely
1) Digitalization or the digital economy Every business must adapt to keep up with online commerce through various platforms. Because the current market for goods and services has become “Consumer Market” that consumers can buy products quickly As a result, the product has a faster turnover. Entrepreneurs must adapt. Bring products to the online storefront quickly. Meet the needs of consumers who want speed
2) Globalization or globalization that connects everything together It is an opportunity and a challenge that every business has to face. Entrepreneurs should study entering the foreign online platform market in order to increase growth opportunities and expand the market wider. ready to manage risks Careful control of inputs
The second approach is 2 trends need to be accelerated
1) New Technologies Technological advances in digital data transmission technology and energy-saving and environmental technology That will help facilitate more efficient business operations. Both speed and accuracy, which will allow operators to save more budget.
2) Collaborative Business Models business synergies for business sustainability Cooperation and interdependence are important to diversify business risks and profits between groups, which will benefit all sectors.
The third approach is 2 trends that need to be realized
1) Aging Societies or aging society According to United Nations data (UN) It is predicted that by 2050, the number of elderly people around the world will increase twice from today. is a number of more than 3,400 million people, representing 30 % of the world’s population The business sector should not ignore market opportunities that meet the needs of the elderly. or a group that directs consumption which is a group of working-age people children with more power to make purchasing decisions for the elderly; and
2) BCG Economy BCG Model, a new business trend that entrepreneurs should develop their products and services Including setting goals for doing business to grow along with protecting the environment and reduce global warming problems along the way This business model will receive both direct support from the government and indirectly from the consumer’s awareness of environmental conservation. Promote sustainable business growth
Ministry of Industry or MIND Ready to push and encourage entrepreneurs of all businesses to be able to follow the trends of the industry, so if the business sector wants to create opportunities for growth and success It is always necessary to adapt to new trends.
which 6 megatrends above will play a role in changing business operations in Thailand in the next 3 years. It is a challenge that entrepreneurs must realize and adjust their production of products and services in line with the mega-trend that has arisen in order to grow their business together. with the economic growth of Thailand
