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Thursday, May 2, 2024

Zen to expand into ready-to-eat meals

Utilises partnership agreement with CPF

Anarkawee Chooratn, head of marketing at Charoen Pokphand Foods, left, Mr Siruwat and Ms Vasna introduce ‘CP-Tummour Mae Noi Traditional Chicken Rib’, a new product launched last month now available at branches of 7-Eleven.

Zen Corporation Plc, the operator of restaurant chains such as Zen, AKA and Tummour, is expanding its business to ready-to-eat meals, as a part of efforts to strengthen its business over the long term.

Siruwat Chatchawan, the company’s chief commercial officer for Thai brands, said the firm has partnered with Charoen Pokphand Foods (CPF), the SET-listed flagship of food and agribusiness conglomerate CP Group, to develop a new ready-to-eat…

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