Mr Siruwat, left, says Zen’s franchise team recently introduced the Lao Yuan franchise to Europe, generating interest from several investors.
Zen Corporation Group Plc, the operator of Lao Yuan, a Thai chain of restaurants serving Indochinese food, is planning to open its first Lao Yuan restaurant in Europe within the next three years.
Siruwat Chatchawan, the company’s chief commercial officer, said Zen has chosen to exploit a market opportunity for Lao Yuan restaurants in Europe as its first overseas venture, citing the presence of numerous Indochinese communities in Europe, coupled with the lack of a single establishment offering integrated Indochinese foods such as Lao Yuan.
“We have been exporting Tummour fermented fish sauce…
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