Ms Wilasinee said Yves Rocher plans to provide various product categories across more channels in 2021. (Photo by Pitsinee Jitpleecheep)
The French beauty maker, Yves Rocher, has selected Thailand as the first country to launch its online-oriented business concept next month as it pivots to millennials.
Wilasinee Parnurat, chief marketing officer at Yves Rocher Thailand — the marketer and distributor of Yves Rocher beauty products, said the company will launch a “social selling” channel for Yves Rocher products in Thailand next month as a part of its rebranding scheme.
For 23 years in Thailand, Yves Rocher products have been available solely at shops, targeting adults…
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