For the first time ever, 2022 saw yachting feature in Thailand’s Sponsorship Platforms Top 10, according to the Asia Sponsorship News (ASN) Thailand Market Analysis 2023.
Standing in ninth place, with a spend of US$1.9 million (1.2% of Thailand’s total sport sponsorship), was both an encouraging sign and a call to action to rights holders to build on this achievement. After all, yachting worldwide attracts multi-million dollar sponsorships from the likes of Rolex, Volvo, Panerai and Emirates to name a few. Yet, notwithstanding its Top 10 spot, yachting in Thailand struggles to attract and/or keep major monetary sponsors.
The yachting event landscape, incorporating both yacht racing events (regattas) and boat shows, has changed noticeably in recent years, especially so since the COVID-19 pandemic.
Thailand’s longest running boat show, Phuket International Marine Expo (PIMEX),…
