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Tuesday, April 30, 2024

Songkran to generate billions in revenue for Thailand

After a three-year hiatus due to the Covid-19 pandemic, Thailand‘s famous Songkran Festival, or Thai New Year, officially kicked off yesterday. Locals and visitors from all around the world gathered at popular spots across the country to partake in the renowned water-splashing festivities.

The Tourism Authority of Thailand (TAT) anticipates that both Thai and foreign tourists will contribute up to 18.53 billion baht during the three-day event. Meanwhile, the Kasikorn Research Centre estimates that Thai tourists alone could spend as much as 23 billion baht.

In Chiang Mai, a popular destination for Songkran celebrations, key landmarks such as Khu Muang and Tha Phae Gate were filled with eager participants, despite the sweltering heat and haze. The festivities in this northern province commenced at 2pm with a traditional Songkran procession.

Approximately 1,000 Chinese tourists,…

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