Mr Leong (centre left) says Xiaomi plans to double its marketing investment in Thailand this year.
Despite the economic stalemate, Chinese tech giant Xiaomi has vowed to double its investment in marketing and sharpen its focus on 5G-enabled smartphones to become a top three vendor in Thailand.
“Thailand is a very important market in Southeast Asia. The country has energetic consumers, such as youngsters, the rise of 5G-enabled smartphone adoption and the growth of e-commerce,” said K.M. Leong, general manager for Southeast Asia of Xiaomi International.
The overall economic situation will get better and smartphone innovation with 5G and attractive prices could accelerate consumer replacement, he said.
Xiaomi plans to double its marketing investment in Thailand this year, said Mr Leong.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
