The metaverse, climate, inclusivity, commerce and health consciousness are the five major consumer trends to watch this year, says Wunderman Thompson Thailand, a marketing communications agency.
“Despite some continued economic difficulties, Thais already have a sense of renewed hope with key improvements in the tourism sector to fuel the economy,” said Maureen Tan, chief executive of Wunderman Thompson Thailand.
The company recently launched “The Future 100: 2023” report, which offers the most compelling trends for the year. The report can help marketers plan ahead and be more attuned to consumer trends, Ms Tan…
