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Monday, May 6, 2024

Will Coachella bear fruit for mango farms?

Milli eats mango and sticky rice on stage at the Coachella Music Festival. 

The #mangostickyrice trend and a wave of photos showing people devouring the dessert across social media has boosted sales of the yellow tropical fruit served with warm sticky rice. Thai mango growers welcome this trend for two reasons: mangoes are now in season and farmers have struggled to earn a profit since the pandemic began in 2020.

Why is Thai mango now popular?

The iconic Thai delight of mango and sticky rice took centre stage at the world-famous Coachella Valley Music and Arts Festival in the US over the weekend when Thai teenage artist and government critic Danupha “Milli” Khanatheerakul ate a big bowl of the dessert onstage and invited her…

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