Commerce ministry to support growing wellness industry

Raveewan Changyenchum, deputy director-general of the Ministry’s department of Business Development, noted that the wellness tourism sector is fast gaining popularity globally, with steady growth rates and high potential for market value creation.

This year has seen considerable expansion in the development of service-oriented businesses, creating numerous employment opportunities and dispersing income throughout the nation, particularly in the beauty and wellness sector. Wellness has emerged as a strong mega trend, experiencing positive growth globally, even during economic slowdowns, garnering attention from the business sector, which is increasingly aligning itself with the industry.

As the wellness business expands, promoting linkages to enhance value and marketing opportunities is a priority, the department says. “Collaborating with partners to organise events and…