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Thursday, May 9, 2024

Wiko aims for 2% of smartphone market

Mr Wei, left, Frank Liu, chief executive of Wiko and brand owner of Huayao, centre, and Mr Somsak jointly sign the partnership contract.

France-based mobile phone manufacturer Wiko aims to gain a 2% share of the Thai market by the end of this year, before reaching 4% by 2024, with a focus on the middle- to low-end smartphone sectors.

The Wiko brand ceased its marketing activities in the Thai market over the past six months, but has now resumed them with its new sole distributor, VST ECS (Thailand).

According to Wang Wei, sales director at Wiko, Thailand is a strategic market for Wiko smartphones, because of Thai…

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