The founder of Hong Kong-based company, Vermillion, is rallying to create new icons for Asian art and design while making sure we don’t neglect the legends of our past
Back in the 2010s, Krizia Li had racked up several years of experience working at luxury brands and had noticed just how valued Western brands were among Asian consumers. In contrast, brands in Asia—where many of those same products were being made—were deemed somehow lesser. The region was seen merely as a factory.
That was when Li decided to make Asia the birthplace of the next Chanel, Louis Vuitton or Christian Dior. The region certainly had the manufacturing prowess and the technological advancements for it. So in 2019, she founded and became the CEO of Vermillion, an e-commerce platform showcasing Asian luxury home decor and lifestyle brands to the world.
Here, Li explains her goals of championing…
