The billionaire entrepreneur announced the rebranding of Twitter’s iconic bird logo on Sunday. What does this mean for the platform?
Following a bold move by its owner Elon Musk announced on Sunday (July 23), Twitter has ditched its famous blue bird logo for a minimalist X. Musk, the billionaire entrepreneur who acquired the social networking platform for $44 billion last November, said he intends to phase out the Twitter brand and all of its bird-related elements.
He has been vocal about his dissatisfaction with the platform’s performance and direction since acquiring it last year. He has blamed the company’s negative cash flow on a “50 percent drop in advertising revenue plus heavy debt load” and also named Meta’s rival platform Threads as one of the many causes. Threads, which launched on July 5 this year, bears a close resemblance to Twitter, with Musk…
