Why e-commerce in Southeast Asia will overtake the UK within 3 years
Thailand is among the stars set to lead this growth across the region
The COVID-19 epidemic has made itself felt across the board. As we have changed our behaviour in accordance with the requirements of fighting the epidemic, it has affected all aspects of our lives. It has changed the ways we live, how we work and where we shop, to name a few. In the business world, one of the clear results has been in shopping behaviour: more people are online and shop online.
In fact, an additional 40 million people in Southeast Asia connected to the internet for the first time last year, compared to only 10 million in 2019. And those who purchased accounted for one third of the year’s online commerce.
As these new shoppers…
