SEOUL: The challenge is straight from Greek mythology: hold a boulder aloft as long as possible. Korean car dealer Jo Jin-hyeong lasted over two hours, captivating global audiences in a reality show that could signal a new K-culture export success.
After films such as Oscar-winning “Parasite” and TV series including Golden Globe-bedecked “Squid Game” helped popularise K-content overseas, industry figures have said South Korea’s high-quality reality shows may be next in line for domination.
“Physical: 100”, the new Netflix show that gym buff Jo competed in, featured 100 men and women in prime…
