in the past few years Covid-19 situation resulting in the brand Retail business owner faced unprecedented difficulties including having to find a way to survive or sticking to consumer behavior trends This can be seen in the increasing growth of the e-commerce platform Amazon, as well as the downturn in its business during the pandemic. This raises the question of what direction the future of retail will go. including brands that can solve those big hurdles How will it continue to prepare for the next generation of consumers?
When it comes to Gen Z shopping, one thing is certain. Young consumers love speed and convenience. Thus, both department stores and online businesses must have channels to support brand access and can sell products in a variety of ways. including aiming to be a comprehensive business for consumers As we enter a new era of retail business. What do brands have to do to successfully convince Gen Z?
Today we look at 4 interesting businesses. what they do to conquer the hearts of Gen Z consumers
John Lewis is the UK’s leading brand of kitchenware for Gen Z, who used to accompany their parents on trips to the top department stores. Must have seen the storefront of this brand. where the elements of chic kitchen utensils are presented around the department store
by John Lewis has made an impression on the new generation. With this brand’s signature Christmas activity through the Freshers campaign, it deals with affordable and essential supplies.
Lewis’ ad response aligned with the Coca Cola brand’s Christmas adverts, with quirky characters and heartfelt music choices. This subsequently made Lewis’ soundtrack instantly become a Gen Z playlist on Spotify.
This is a good practice among Gen Z consumers. It’s hard for digital people to ignore. by using strategies to target younger consumers And that resulted in John Lewis successfully deleting the image as just another old-fashioned department store brand.
Follow the beautiful pictures and their strategy presentation via Instagram at John Lewis
Build a Macy’s Loyalty
Macy’s is a long-established department store chain in the United States. It is known as the favorite retailer among Gen Z consumers in the US.
For Macy’s annual Believe campaign, which invites customers to write a letter to Santa in-store or online. And with every letter received, Macy’s donates $1 to the Make-A-Wish Foundation. Purchasing decisions and brand loyalty
Macy’s also operates a year-round loyalty program called Star Rewards, where members earn with every purchase as well as a host of benefits, such as perks. As a financially sane generation who likes to play games and special offers, etc.
Have your own unique Etsy style
Shoppers can sell Shop and collect through the Etsy online marketplace, a brand specializing in vintage and handmade items. It is considered a cute handicraft brand. This vintage brand is preferred by Gen Z who are looking for a special gift for their loved ones or as a small reward for themselves.
The popularity of Gen Z shows that Gen Z people are interested in purchasing unique products. have their own style and has more and more special meanings
eBay’s Resale Market Is Growing
Gen Z is considered an age that is more financially savvy. Make them choose to take advantage of different platforms. get more value
According to eBay’s own “EBay’s ‘Recommerce Report”, Gen Z is helping drive second-hand fashion sales around the world.
Therefore, eBay’s targeted marketing is gaining attention for Gen Z, forcing fashion brands to launch new tools, such as a more modern and attractive interface. Or do an individual shopping-specific algorithm system. Or by product category, such as the category of sneakers, category of collectibles, category of retro fashion, etc. It is believed that this individual analysis will allow them to offer products that are more relevant to customers.
However, shopping malls and online marketing play a huge role. In an era of changing retail formats, Gen Zs are being influenced by the convenience and fluidity of the online marketplace. Combined with compelling brand storytelling. Including the experience that consumers used to get from shopping malls are at their fingertips. All of these elements indicate the potential of a brand and a business. that need to find a way to continue to win the hearts of consumers
Source: partner.studentbeans.com
