ETDA (ETDA) reveals that Thai e-commerce has a total value of 4 trillion baht in 2019 and expects that in 2020, the trend of e-commerce value will grow exponentially from new normal behavior.
COVID-19 crisis This causes businesses to adapt from changing needs and consumer behavior. There are many online channels. Both e-commerce platforms and social media platforms
From the latest internet user behavior survey It was found that the channels that people most popular to buy products / services online were
Shopee 75.6%
Lazada 65.5%
Facebook Fanpage 47.5%
LINE 38.9%
Instagram 21.8%
Twitter 5.7%
The channels that people most popular to sell products / services online are:
Facebook Fanpage 64%
Shopee 43.1%
LINE 39.5%
Instagram 26.6%
Lazada 24.8%
Twitter 8.7%
According to the data, consumers are most likely to buy products through e-commerce platforms such as Shopee and Lazada, which offer product recommendations, product searches, product reviews, as well as promotions and quick payment systems.
While most sellers choose to sell their products through social media platforms such as Facebook, LINE and Instagram because they are easier and reach a larger audience. Which have the same attention with the seller An important factor that may be involved is that there are no fees for using the platform like ecommerce systems.
The author expects that both e-commerce and social media platforms are vying for shoppers to move onto their own platforms. Regardless of the season 11.11 12.12 with discounts on products and free delivery promotions.
In terms of social media platforms, it is accelerating the development of a system that allows users to trade more easily. Add a feature to paste products to pictures / video clips. So that customers can make easier purchasing decisions
2020-2021 trends, where most businesses are starting to go fully online How will the channels that Thai people prefer to buy-sell will change? Must keep an eye on each other
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