What I’d like to see in an updated Choice Privileges program

In August 2022, Choice Hotels acquired Radisson Hotel Group Americas. With this acquisition, Choice Hotels gained more than 600 Radisson hotels across the U.S., Canada, the Caribbean and Latin America.

You’ll eventually be able to book these properties through Choice and even use Choice Privileges points to book rooms at Radisson properties. For now, the Choice website says Choice Privileges updates are coming soon, but that the “Choice Privileges and Radisson Rewards Americas loyalty programs will remain separate for the time being.”

However, we noticed that Choice Hotels is hiring a vice president of loyalty strategy membership rewards on its Global Distribution team and a digital product manager of loyalty and partnerships on its Digital Commerce team. These hires may work on Choice Privileges updates, including integrating Radisson Rewards Americas.

So, in this article, I’ll discuss…