Since encountering the problem of the Covid-19 epidemic, everyone’s lives have changed. The basic principles of the textbooks also did not cover this incident. The challenge arises for marketers to come up with quick and efficient principles. both in terms of accommodating new customer behaviors as well as finding more points to connect with more diverse customers
A new study from Accenture states that customers are not categorized by age, gender, location, but rather that objective thinking is needed to assess what is important in rethinking marketing as customers change their routines. Their access and perceptions of themselves have been completely new since the start of the pandemic.
They prioritize convenience coupled with the efficiency of their products and services. It’s also a time when customers are very open to new experiences, and for marketers this means there’s still a lot of customer base to grab.
Changed customer profile coupled with the increasing use of digital technology and innovations has changed the old way of marketing So, what’s important for the next change for brands to reach their customers’ needs is to ‘Think again’
Today’s customers expect a good experience either in-store or online. including a more convenient payment process Customers will be looking for the easiest way to access internet banking. Rewards and Reward Points As a result, they are increasingly looking for brands that accept digital payments.
According to Blackhawk’s research on how digital payments affect how buyers feel about brands, 69% of shoppers surveyed said: They shop more often in stores where digital payments can be used. apart from this Moreover, the shopping behavior that consumers use is increasingly shifting to using QR codes or contactless payments.
In addition to the epidemic, more people search for brands or shop online. Both the pre-purchase decision or the purchase process have been adapted online. Therefore, the brand should have Channels for introducing products or selling them online Because shopping online for customers is a convenience and variety that can be selected. And that will make more and more people turn to online trading.
Another example of the old trajectory that should be changed is use of paper coupons Because it’s not a stable approach. to create engagement with consumers And it’s also a way that can’t drive the business far anymore. Marketers should turn to other ways, such as changing those coupons. to be on the smartphone or linking their behavior to the digital world This is one of the ways to drive the business far because it follows the needs of buyers.
All in all, what brands should know and adapt from this pandemic is that they need to push for higher levels of consumer connection. Brands have to do whatever it takes to make the engagement between the brand and their customers turn out to be creative and fast. The future of the trading experience will depend on how smoothly it becomes more efficient. Implemented solutions must improve rational engagement with customers, while also encouraging usability to be as simple as possible.
Source: Digiday
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