Welcoming the hybrid era

In a groundbreaking move, tech giant HP made its presence felt at South by Southwest (SXSW) Sydney 2023, a creative arts festival that has been a cornerstone of innovation and creativity for the past 36 years.

This year marked the first time that SXSW ventured beyond its Austin, Texas, home, landing in the vibrant city of Sydney. The week-long extravaganza featured myriad sessions, musical performances, film screenings, gaming competitions, art and tech showcases, and even flying cars and robotics demos. The event welcomed an impressive array of luminaries, including Hollywood star Nicole Kidman, musician Chance the Rapper, and Black Mirror creator Charlie Brooker, making it a hub for creativity, tech and collaboration.

In collaboration with Intel, HP took centre stage at SXSW Sydney with its HP Experience @ SXSW Sydney, a platform designed to…