Taro Iwasaki, managing director at KadokawaAmarin. (Photo courtesy of Kadokawa Amarin)
Two university students — Aisha and Yu Estella Kirameki, better known as YuChan — enjoy talking with fans via livestream on YouTube where they play games or tell stories. Their activities are similar to many YouTubers, however, Aisha and YuChan are not human. They are computer-generated characters who have their own individual YouTube channels — Aisha Channel has 303,000 subscribers and the YuChan Channel 115,000 subscribers.
In today’s digital age, many YouTubers and influencers attract a large number of internet users and advertisers. This advertising market, which is dominated by real people, now has to share space with virtual YouTubers — known as VTubers — and virtual idols. Originating in…
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