Increased hotel room prices and living expenses in Japan will not significantly affect tourists with high purchasing power as they usually demand premium services, but the outbound market could slow based on seasonality.
A survey by hotel research firm STR found Tokyo’s room rates already exceeded the level recorded before the pandemic. A domestic travel subsidy scheme in Japan also contributed to increasing occupancy rates.
The average room rate in January was 14.7% higher than the same period in 2019.
Chotechuang Soorangura, vice-president of the Thai Travel Agents Association, said expensive room rates have been an issue in many countries,…
