With the situation of the spread of COVID-19 that people reduce their homes The road has a lot less cars. The automotive business is another one that has been heavily impacted by this amount of travel cuts. Volvo Thailand also admits that although the premium car business is negative 30%, Volvo’s part is considered to be less than the market, which is 13%. more is therefore required by the market And selling cars online is another sales channel that creates opportunities for Volvo.
Mr. Pattarapong Achapalasiri, Director of Operations, Volvo Cars (Thailand) Co., Ltd., summarizes Volvo’s business operations. Thailand last year that throughout the year 2020, Volvo Cars Thailand has sold 1,824 new cars, of which 26% are corporate customers. The sales of used cars under the Volvo Selekt Used Cars standard has only decreased. 10%
The best-selling vehicle of the past year, the XC40, accounted for 30% of total sales. Second was the XC60 with 26%, and third was the V60 with 16%. The most notable model was the S60, which was launched during the devastating COVID-19 pandemic. but can also sell hundreds of cars as soon as they open for reservation
“We were able to sell close to 2,000 premium plug-in hybrids, down only 13% from 2019. Clearly, smaller consumers still believe in Volvo’s performance and value. very much.”
In the past year, Volvo has been using LINE Official Account and ordering through the website. www.volvocars.com/th It is a sales channel in response to the current social distancing measures. The response is especially the electric vehicle segment, which offers Site To Store services, outstanding functions that allow customers to design their dream electric car without any obligation. If satisfied, they can order and arrange to pick up the car. Volvo at a dealer near home quickly. CRC will take care and coordinate to make every transaction accurate, neat and convenient for customers as much as possible.
In addition, Volvo has opened a Customer Relations Center (CRC) to provide full digital services, enhancing the efficiency of customer care to become a fully digital customer service center. More than just a general inquiry hotline, the “Customer Relations Center (CRC)” is a central information center. and coordination through digital networks Supports both the sale of Volvo electric vehicles (Pure Electric) through the online site-to-store system, including pre- and post-sale transactions.
The main feature is 24/7 Emergency Alerts, where CRC works with Volvo’s smart technology to automatically receive alarms with vehicle coordinates. To provide timely assistance in any situation, the CRC acts as a digital assistant who takes care of Volvo customers along the way.
In addition to driving all showrooms to deliver Volvo Retail Experience (VRE) standards, in January this year Volvo Cars Thailand officially launched 3 new dealers, namely 14 Auto Marque, Chom Thong, Newton. Prestige Auto, Taling Chan, and Phranakorn Swedish Car, Lat Phrao branch and 1 more, most recently GT Auto, Pattaya branch recently. Later in July, it was also announced that MW Motor One’s Volvo service centers were officially certified Volvo Personal Service (VPS). Continuous service everywhere To ensure that customers will receive world-class service from all Volvo service centers in Thailand.
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