Rolex was ranked the Most Reputable Company in the World in the 2022 Global RepTrak 100. The Swiss watchmaker previously topped the list for four years from 2016 to 2019.
The reputation is earned from outstanding commitment to branding, consistent quality and ESG efforts.
Two new releases show how the esteemed brand can distinctly be tasteful and fun-loving in watchmaking.
The elegant and contemporary 1908 is the inaugural model of the new Perpetual collection, while the Oyster Perpetual calls for a bubbly celebration.
This year’s launch of the Perpetual collection came as a big surprise, but still it delighted those waiting for a new Rolex dress watch.
The name 1908 looks back to the year when visionary entrepreneur Hans Wilsdorf registered Rolex as a brand name in Switzerland.
In 1920, Wilsdorf founded Montres Rolex S.A. in Geneva. Over the century, the company has…
