Virtual influencers emerge as key force
Buoyed by rise of content creators
The rising number of content creators and a broad variety of niche markets are driving influencer marketing in Thailand while virtual influencers have emerged as another force that blurs the line between the physical and virtual worlds.
The value of the country’s influencer marketing is expected to reach 2.1 billion baht in 2021, accounting for 9.1% of 23 billion in online media spending, according to Mindshare, a leading marketing and media network under media agency Group M.
At the global level, influencer marketing is expected to hit US$13.8 billion in 2021, up from $9.7 billion last year and only $1.7 billion in 2016.
“Influencer is one of media touchpoints that are growing rapidly in the domestic and global levels, buoyed by the rise…
