Luxury holiday home developer Ideas 1606 Co, known for its Veyla brand, is planning to expand the brand into the wellness sector and explore opportunities to target the foreign market in popular tourist destinations.
Mrs Prapavadee co-founded Ideas 1606 Co in 2008. The company trademarked the Veyla brand, which has gained recognition for luxury vacation home projects.
Prapavadee Sophonpanich, founder and chief executive, said the company trademarked the brand name Veyla, gaining recognition the past 15 years while developing three luxury vacation home projects.
“We are considering an expansion into the wellness industry as our brand continues to increase in value,” she said.
“This was demonstrated by our latest project, where some of our customers were already familiar with our products based on previous projects and made repeat purchases.”
