The number of app downloads on Android and iOS devices also plummeted from 130,628 on July 7 to 3,337 on July 25. The average time a local mobile user spent on the text-based social media platform marked 9.78 minutes on July 7 but was almost cut in half to 5.82 minutes on July 25. This means that Threads is failing to get users in and engage with the app for a long time.
The launch has drawn in some high-profile figures in Korea, although influencers and celebrities here who are sensitive to trends do not seem very active on the platform.
Business moguls, including Shinsegae Group Vice Chairman Chung Yong-jin and Hyundai Card Vice Chairman and CEO Chung Tae-young, were some of the first Threads users, as well as governors and politicians. Major conglomerates such as Samsung Electronics, Hyundai Motor and Nongshim also opened accounts.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
