NEW YORK: Student athletes in the United States will be free to earn money from endorsement deals and other business ventures from Thursday after being given the greenlight by the governing body of college sport.
A statement from the National Collegiate Athletic Association (NCAA) said strict rules forbidding athlete earnings from name, image and likeness had been suspended from July 1 for all incoming and current student athletes.
“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said in a statement.
“With the variety of state laws adopted across the country, we will continue to work with Congress to develop a…
