US-China tensions fuel e-commerce growth in Thailand

The mounting geopolitical tension between the US and China is precipitating an influx of new e-commerce entities into Thailand, a development set to escalate market rivalry and broaden the scope of the cross-border e-commerce industry.

Thanawat Malabuppha, the CEO of Priceza and honorary president of the Thailand E-Commerce Association, asserts that the escalating US-China geopolitical strife has triggered an expansion of Chinese brands and manufacturing firms into Southeast Asia and other markets. This move is aimed at reducing their export reliance on America and circumventing the stiffening domestic competition.

It is worth noting that a significant number of Southeast Asian e-commerce operators depend on product imports from China, South Korea, and several other nations.

Thailand’s e-commerce market, worth 980 billion baht, equivalent to US$28…