Unveiling 2024 B2B e-commerce trends in a dynamic world

This refocus places more weight on the business buyer experience; the ideal transaction is personal, amiable and inspires brand loyalty. B2B e-commerce transactions have since moved from focusing on providing a cost advantage for B2B buyers to providing a personalized experience tailored to fit their strategic needs.

Self-serve digital solutions are becoming more pervasive

APAC businesses expect to see an increase in self-serve options for customers. The pandemic ushered consumers towards a more ‘hands-off’ approach where contact with service people and handling of goods was limited. Self-serve is an opportunity for businesses to reduce the cost of sales without compromising customer service and experience in B2B relations.

Businesses can minimize their manual administrative workload and create a smoother customer experience by digitizing…