Uniqlo offers high-performance wear for the weekend warrior
published : 11 Jun 2021 at 04:00
Uniqlo looked no further than a bunch of athletes in helping the brand create high-performance activewear. Under the “Everyday Performance” concept, the Uniqlo+ LifeWear collection is the fruit of joint efforts with Sweden’s top athletes.
Since 2019, the global apparel retailer has been the Official Clothing Partner for the Swedish Olympic and Paralympic teams.
Its first team brand ambassador was later established as Uniqlo Team Sweden, whose members include athletes that represent various sports such as boxing, football, swimming,…
