Photo courtesy of The Nation
Merz Aesthetics Thailand unveiled the inaugural Self-Confidence Index, shedding light on the mental fortitude of Thai consumers and their quest for physical perfection.
Spearheaded by Assistant Professor Dr Watcharaporn Bunyasiriwat, a Social Psychology Lecturer at Chulalongkorn University, this survey marks a significant leap in understanding consumer confidence trends.
Delving into the psyche of 1,000 Thai consumers, the survey uncovers intriguing insights across different generational divides:
- Gen X (Happiness): Prioritising self-care routines tailored to their age, Gen Xers find joy in maintaining a youthful appearance.
- Gen Y (Self-Love): Focused on self-awareness and setting clear goals, Gen Y individuals indulge in rejuvenating self-care practices to preserve their youthfulness.
- Gen Z (Ideal Self): Influenced by social media beauty trends, Gen Z…
