A constant evolution and inherent value have ensured a secure niche for high-end watches in today’s market, said Narun Thamavaranukup, the managing director of watch distribution company, PMT The Hour Glass. With smartphones ubiquitous, one might think wristwatches would lose their charm. However, as Narun says, these timepieces are more than mere instruments to tell time.
For Narun, watches play multiple roles: They are assets, investments, and collectables.
“Our watch business could remain sustainable for a decade even if we cease all marketing activities.”
His company experienced an unexpected effect of the pandemic over the past three years. More free time led to an increased interest in watch collecting, particularly amongst the younger generation, insists…
