Emphasis on free speech could lead to marketing opportunities
Elon Musk’s Twitter profile is seen on a smartphone placed on printed Twitter logos in this illustration taken April 28, 2022. (Reuters photo)
The prospective purchase of Twitter by billionaire Elon Musk, who has vowed to protect freedom of speech on the social media platform, could draw more engagement from young people, giving brands greater opportunities to tap the group, say marketing and media pundits.
On April 25, Twitter said it agreed to a takeover offer from the Tesla boss in a deal worth US$44 billion.
Mr Musk, the richest man on the planet with an estimated net worth of $274…
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