Identity, wellbeing and the environment are among six major Thai trends detected by Twitter that can be used by marketers to design campaigns.
“This is the first year Twitter produced an insight report about Thailand specifically to help digital marketers and brands gain insight in the community,” said George Karanapakorn, client account manager at Twitter, referring to the Twitter Trends Thailand report.
Understanding insight will enable marketers to drive user engagement, he said. The report analysed millions of tweets from Thailand from 2018 to 2021.
According to the report, the first trend is called “My Identity”, in which people dare to express and have a frank conversation.
This…
