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Thailand’s new marketing campaign will offer up fresh tourism ‘chapters’
At WTM London 2021 the Tourism Authority of Thailand (TAT) revealed its latest marketing campaign, Visit Thailand Year 2022. It will offer tourists “Amazing New Chapters” to discover in the destination, with different products and services highlighted throughout the twelve months of the year.
Chapter 1 will highlight tourism products and services that awaken travellers’ five senses; such as Thai cuisine and picturesque natural scenery.
In Chapter 2, entitled The One You Love, TAT will focus on specific segments like families, couples and friends. Bangkok, Phuket and Chiang Mai, in particular, will be promoted as popular destinations for weddings and honeymooners thanks to their beaches, mountain resorts and vibrant cities.
Meanwhile, Chapter 3, named The Earth We Care, will…
