13 Oct 2023by Debbie Ward
These northern provinces have hitherto flown under the radar but they are now being primed for their time to shine – our writer discovers how their entrepreneurial spirit is driving a community-tourism model.
Debbie Ward
Senior contributor
Debbie Ward
Senior contributor
The village of Ban Thung Hong is Thailand’s foremost producer of the distinctive Mo Hom Indigo fabric © Adisorn Chaiboonruang
There’s a couple I spot wherever I go in the northern Thailand province of Nan. He is bare chested with intricately tattooed legs; she is demurely dressed but smiles as he cups his hand and whispers in her ear. They pop up on tote bags and T-shirts and as fibreglass sculptures.
My guide tells me that to Thais their image is as synonymous with Nan as the “I [heart] NY” logo is with New York. If upcoming Tourism Authority of Thailand educationals pay off, this…