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Monday, May 6, 2024

Thailand Privilege Card targets luxury long-term residency market with rebranding

Photo Courtesy of Media OutReach

The Thailand Privilege Card (TPC) has adopted a fresh approach to attract high-end foreign residents who seek extended stays. Managed by the Thailand Elite Card Project under the Tourism Authority of Thailand (TAT), TPC has undergone rebranding, introducing a new logo, redesigned uniforms, and innovative card formats across four tailored packages to suit various global lifestyles.

Over two decades, TPC has steadily grown, generating revenue exceeding 50 billion Thai baht and amassing a membership of over 31,500 individuals. The leadership plans to maintain this growth by targeting luxury tourists and expanding into existing and potential new markets.

Manatase Annawat, President of Thailand Privilege Card Co., Ltd., highlighted the company’s progress and future goals.

“We’ve continuously adapted our services to meet the evolving needs of…

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